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The Marketing Catalyst

So you’re sitting in one more meeting about the same marketing issue you’ve been sitting in meetings about for the last two months, when it occurs to you that this whole thing isn’t really moving forward at all, but kind of moving sideways, when you begin to wonder if anyone outside your organization could focus your thinking to develop a better strategic approach, but you know that most outside vendors have a difficult time inside your company because they don’t understand your political environment and – now that you think about it – most aren’t very good at strategy, anyway, just remember there is one firm that works inside organizations to help them craft and build better marketing and brand efforts, which by the looks of the meeting you’re in, would be a very good thing.

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