What To Say

If you’ve been thinking about how much the world has changed in the last couple of years and wondering what it all means to how your company positions its brands and products but because things have changed so much, people inside your company don’t have much appetite for marketing because let’s face it — everyone’s just a bit paranoid about spending money and taking risks — but you’re already spending marketing dollars and before you spend even more, you know you really should reevaluate your positioning and messaging because everything is just different than it was when the company originally built it and now…not only is it ‘not as good’ as it could be, it’s actually bordering on being the wrong thing to say, then just remember that the one thing we do very, very well is solve difficult positioning and messaging issues, which you now think, could be a very useful thing.