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The Marketing Catalyst

So you’re sitting in one more meeting about the same marketing issue you’ve been sitting in meetings about for the last two months, when it occurs to you that this whole thing isn’t really moving forward at all, but kind of moving sideways, when you begin to wonder if anyone outside your organization could focus your thinking to develop a better strategic approach, but you know that most outside vendors have a difficult time inside your company because they don’t understand your political environment and – now that you think about it – most aren’t very good at strategy, anyway, just remember there is one firm that works inside organizations to help them craft and build better marketing and brand efforts, which by the looks of the meeting you’re in, would be a very good thing.

Cohesion

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The Right One

So your sales people keep telling you that your company needs to be marketing the same way your competitors are marketing because everyone is talking about your competitors and not about your company, and while you admit that your competition is doing a good job, you know that despite what your sales people are saying, you shouldn’t copy their efforts because your company isn’t the same as all the others, but you know you need to do something to stand out, then just remember that one firm can help you develop a brand position that’s exactly right for you, which in time, will have your competitors talking about you, instead of your sales people talking about them.

Cohesion

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What To Say

If you’ve been thinking about how much the world has changed in the last couple of years and wondering what it all means to how your company positions its brands and products but because things have changed so much internally there really isn’t a big cry for marketing these days because let’s face it — everyone’s just a bit paranoid about spending money and taking risks — but you are spending marketing dollars and before you spend even more, you really should reevaluate your positioning and messaging because everything is just different than it was when the company originally built it and now, not only is it ‘not as good’ as it could be, it’s actually bordering on being the wrong thing to say, then just remember that the one thing we do very, very well is solve difficult positioning and messaging issues, which you now think, could be a very useful thing.

Cohesion

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The Vendor Dilemma

If you’re thinking about hiring our firm and you really like our work and you know our reputation, but you’re tempted to hire another brand or marketing firm with more employees because it’s just safe to have more resources, but you’re not really sure that they grasp your business or can solve your marketing issue as well as we could, and the few people from our firm who will work on your business are more experienced than the few people from theirs, but you’re still concerned, even though we’ve been successfully doing this for more than 25 years and have a lot of satisfied clients, just remember that even though it’s a tough decision, your goal is success, not safety, and we’ve never failed a company yet.

Cohesion

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The Big(ger) Picture

If you’re looking at the three print ads, two emails, six postcards and new web copy your group just finished and thinking to yourself, well it’s not bad, but then again, you’re not sure what its really solving, even though it looks pretty good, and then you realize that this is kind of what you always get from this group, because, well, like a lot of people and firms, they tend to start with a tactical idea first without really building a strategic path, and – you know – it really would be nice if they could actually work from a strategy they can understand and follow, then just remember that one firm works to bridge the gap between strategy and creative, which by the looks of the work on your desk might be a very useful thing.

Cohesion

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Under One Voice

So you’ve just finished a meeting where a product manager is telling you that a certain product needs its own, different marketing approach, and you’re about to go into another meeting to discuss why you currently have nine different core sales messages, but first you have to approve a brand campaign that, while interesting, doesn’t really sound all that much like everything else the company is doing, when it dawns on you that maybe, just maybe, if everything you did had a stronger central voice that everyone used and understood then marketing might be easier and much better off, just remember that one firm got its name by helping companies bring all marketing, sales and communications efforts into one, cohesive platform.

Cohesion

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The Missing Link

So you’re thinking about several big brand issues you have, but you know that few (if any) other people are as worried about those issues as you are because everyone else is focused on the marketing materials they need instead of the strategy behind them and while you’re focused on those too, you also wish that someone could help you bridge all the strategic work that needs to be done to all of the tactical work you are ultimately responsible for, then just remember that one firm is in the business of helping companies more closely tie marketing and sales strategy to more successful tactical communications efforts, which you agree, could be a very useful tool.

Cohesion

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