Here Comes The 4th Quarter. Do You Know Where Your Brand Is?

You’ve been talking about your brand all year. How to improve it. How to grow it. How to make it work harder for your business. But difficult and time-consuming day-to-day work just seems to get in the way of more strategic work. And so, fundamental brand and marketing strategy efforts get pushed down the road. Ironically, the most […]

You’ve been talking about your brand all year. How to improve it. How to grow it. How to make it work harder for your business.

But difficult and time-consuming day-to-day work just seems to get in the way of more strategic work. And so, fundamental brand and marketing strategy efforts get pushed down the road.

Ironically, the most effective way to make day-to-day brand and marketing work less difficult and time-consuming (and expensive) is to ‘fix’ the fundamentals.

The very work you’ve rationalized kicking down the road. Strategic work, that will make your business better and your life, easier.

The good news is that for most businesses, the 4th quarter represents the perfect time to undertake this work. Whether it’s couched as ‘planning’ or ‘strategic development’ this is the critical work that can instill consistency, eliminate confusion, and drive better alignment across your enterprise.

Quit kicking brand and marketing strategy down the road. Make your business better and your life, easier, today.

(And if you don’t have the expertise, time or resources to develop this work internally, I happen to know a firm whose services can be of value.)


Brian Creath is the president of Cohesion, a consulting firm that helps Fortune 500s / Global 2000s and mid-market companies better define, leverage and manage their brand and marketing efforts. Cohesion’s work works because solutions are born from in-depth, qualitative research, simple frameworks, and proven methodologies. Leveraging a proprietary platform and architecture process, Cohesion has successfully positioned (and developed the messaging for) more than 120 businesses, brands, products and services. To learn more, visit: http://cohesioncompany.comor contact Brian Creath at 314-276-5383, or at bcreath@cohesioncompany.com.

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