Fourth Quarter: The ‘Brand Quarter’

Most organizations we work with have long-ago committed to fourth quarter business planning. How will individual business segments achieve operations and sales goals? How will these goals roll up to overall corporate goals? How will corporate support (and fund) the efforts that drive these goals? While these planning efforts are necessary, they sometimes become exercises […]

The.Brand.Quarter

Most organizations we work with have long-ago committed to fourth quarter business planning. How will individual business segments achieve operations and sales goals? How will these goals roll up to overall corporate goals? How will corporate support (and fund) the efforts that drive these goals?

While these planning efforts are necessary, they sometimes become exercises in number crunching, rather than an opportunity to develop overall and specific strategies. This is especially true in marketing, where brand strategy and brand development opportunities sometimes get lost in specific budget allocation for tactical marketing and sales activities.

And when that happens, an opportunity to build long-term momentum is lost to a perceived short-term need.

For the past nearly 15 years, Cohesion has been helping organizations plan, develop and execute brand strategy and brand platforms that save companies time and money and work to create marketing and sales momentum over time.

To learn how we can help you during the fourth quarter (or any quarter), contact Brian Creath at 314-276-5383, or at bcreath@cohesioncompany.com.

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