Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]

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Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved.

In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, tightly crafted words that neatly define, differentiate and provide relevance.

It’s not easy work and success requires time and expertise.

Key messaging is both science and art. But today (unfortunately), long-term critical thinking and solid writing have too often given way to poorly grounded strategy and in-the-moment colloquialisms.

Messaging that sounds like it makes sense, but in the end, moves no one.

No firm has a stronger and more successful history of developing this key messaging work than Cohesion. Artfully crafted and succinctly stated, successful messaging makes the complex simple—and the difficult, understood.

Since 1999, Cohesion has positioned more than 120 companies and brands. We’ve built and rebuilt mission and vision statements. We’ve found new ways to succinctly define categories, developed key sales messaging and built headlines and taglines that drive new revenue. To learn more about our work, please visit here.

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Cohesion is focused on the business of marketing and brand direction: Work that happens before and behind the development of technologies and tactics; work that guides marketing. At Cohesion, we provide the foundational strategies, platforms and direction that make marketing efforts more consistent. More efficient. And more valuable. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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