Cohesion.

Expertise Area: Consumer Goods & Retail

Brian Creath — Wed, 01 Feb 2012 17:13:12 +0000

Expertise Area: Financial Services

admin — Wed, 01 Feb 2012 06:17:22 +0000

A Strategic Think Tank?

Brian Creath — Tue, 31 Jan 2012 23:01:31 +0000

The company didn’t want the cost of a big consulting firm. They didn’t need a marketing communications agency. What they needed was a painless, short-term way to help consolidate direction and open new possibilities of strategic thought.

“We really needed someone to take a look at our internal direction and fine-tune it before we went public with it,” says the president of a startup consumer goods company. “We also needed a little brand and marketing strategy work to round out that direction. Brian (Creath) and his group were a perfect fit.”

We call ourselves a brand and marketing consultancy, but more and more, we are hired as Strategic Packagers: acting as a short-term member of an ownership group, or executive team to provide valuable third-party expertise and minimal development. For business transitions. New product and service development and extensions. And of course, brand and marketing strategy. All in a cost-efficient approach.

“Cohesion was efficient in analyzing our messaging needs and provided a clear and compelling set of drivers for our company’s value,” says Kelly Horn, former Headmaster, Rohan Woods School. “Their vision and knowledge combined to provide us with a perfect result – I would highly recommend that any company spend some time thinking with Brian and his team.”

We’d enjoy working with you. Just let us know if you might be interested in exploring possibilities. For more information, contact Brian Creath at: 636-530-3670, or ">email him, here.

Leveraging & Managing Video

Brian Creath — Fri, 16 Dec 2011 16:17:09 +0000

Once, ink on paper served as the primary tool to facilitate and house the many brand, marketing, training and corporate stories a company needs to tell. At an increasingly rapid pace, ink on paper has given way to video. No, the concept of using video to tell a concise brand story is nothing new. But few companies have tackled the much-needed job of assessing and managing organization-wide corporate video in a holistic approach that integrates brand objectives, specific communications needs, distribution/dissemination/usage methods, production quality and cost, and data storage. Across all departments. Across all needs. Through a unique production partnership, Cohesion now offers this capability. To learn more about how we can develop and leverage your complete video story (and save you money while we’re at it) please contact Brian Creath at 636-530-3670 .

Developing The Internal Brand

Brian Creath — Sat, 10 Dec 2011 21:50:27 +0000

At Cohesion, we have long believed in the power of aligning company ‘vision, culture and image.’ This concept, when put into practice, works most effectively when brands are built from the inside-out. It’s why we concentrate on developing the ‘internal’ brand first, moving to external brand development only after internal efforts gain understanding and momentum.

Time to Revisit Your Story?

Brian Creath — Sat, 10 Dec 2011 14:35:50 +0000

As the dust settles from the recession, many companies are beginning to once again take a look at who (and what) they are. Competitors have shifted. Categories have evolved. People have moved. Through these change, many organizations are now in need of a more tightly defined position.

Perhaps you know a company that needs a better story?

At Cohesion, we focus on helping clients build and manage a clear, concise and compelling story—whether that story is for a single sales/marketing issue, or an entire global position. We’re not an ad agency or traditional marketing firm, but a specialized brand and marketing consultancy. To learn more about how we can help you find and develop the right story, visit: http://cohesioncompany, or email Brian Creath, Managing Principal.

Cohesion: Built for Complexity

Brian Creath — Sat, 03 Dec 2011 16:07:12 +0000

After more than a decade of consulting to some of the country’s largest organizations, Cohesion’s approach has been refined to accommodate and leverage the most difficult positioning and messaging obstacle of all: Complexity. The kind of complexity that often comes from acquisition, multiple businesses and brands, shifting categories, and more.

Cohesion uses research to build stronger positioning and in the end, to create more efficient and cohesive messaging. To build broad, strategic communication platforms that can be utilized by an entire organization, not just marketing and sales.

“For our organization, Cohesion developed a core strategy, and then developed specific positioning and messaging that helped us optimize the value of the whole rather than only the value of the individual pieces/divisions/brands, etc.,” says Rob Shively, former president of SM&P Utility Resources, Inc.

Many times, Change is the trigger that forces an organization to address complexity. Said one Cohesion client in the life sciences business, “After 10 acquisitions and faced with a category that was changing on an almost daily basis, marketing just didn’t know what to say anymore.”

Here, Cohesion developed a positioning strategy that was flexible enough to evolve over time. Additionally, we created a Corporate Brand Platform inclusive of all positioning and messaging for this multinational company.

If your organization faces complexity, Cohesion can help build a more simplified path to differentiation and relevance. A path that can immediately begin saving you money and time; a path that can insure everyone understands where you are headed. To learn more about how Cohesion can support your efforts, contact Brian Creath at (314) 783-4900, x1, or email him, here.

Corporate Entertainment Strategy

Brian Creath — Wed, 19 Oct 2011 22:34:19 +0000

Does your organization have hidden entertainment value? Are you wasting marketing dollars on non-productive and out-dated efforts? Perhaps it’s time to consider building an Entertainment Strategy. St. Angeles Entertainment, the sister company to Cohesion, will develop a plan that transcends the limitations of traditional marketing and public relations and build new opportunity for your company through entertainment: from reality TV, live events and licensing, to creating exclusive-sponsor content for the variety of mediums now at your disposal. Follow St. Angeles on Twitter at: http://twitter.com/#!/st_angeles_ent

Marketing Organization Assessment

Brian Creath — Mon, 26 Sep 2011 20:04:24 +0000

Is your marketing organization is structured properly for the challenges you face? How do you know your marketing investment is properly aligned? Marketing Organization Assessment has been one of our primary services for more than 12 years. For Fortune 500 and mid-sized companies alike, it’s a method to analyze performance and structure investment.

“Yes, We Work With Agencies, Too.”

Brian Creath — Thu, 26 May 2011 21:55:12 +0000

Cohesion originally began as an advertising agency. Today, some of the same agencies that Cohesion once competed against now hire the brand & marketing consultancy, according to Brian Creath, managing principal of Cohesion.

“A lot of people still think of us as an agency and that’s just not who, or what we are,” says Creath.

Recently, Cohesion has teamed with longtime agency executive and new business expert Dick Vinyard to form The Strategic Edge, a service offering specifically focused on the strategic needs of agencies.

Using The Strategic Edge, Creath says that agencies and creative firms can offer a complete suite of strategic services to their clients, either private-labeled as the agency’s own services, or through an agreement in which the agency introduces The Strategic Edge as a third-party expert and the agency then shares revenue.

For a full overview, click here.