Branded Content: Direction & Development

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]

Content Arrows Concept

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work.

Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our architecture approach to develop a portfolio of your marketing assets, audiences, issues and more. From there, we develop key positioning, messaging and vertical content for specific communications, marketing and sales needs.

Too many organizations attempt to develop content on their own, or try to use non-specific ‘stock’ content, feeds, videos and photos. 

Others, so concerned with directing traffic to their website, abandon all reason and create content based solely on SEO keywords. And while these are critical, using keywords as the only strategy can render your content unreadable (and highly unbranded). 

And the price they pay? To look and sound like everyone else. No differentiation. No uniqueness. Nothing to call their own. 

To be truly successful, you need to own your content. It needs to be branded to your specific organization, business, product, or service. It should written, designed and created based on the voice and tone of your brand.

Are you in the market for better, more strategically grounded content? If so, Cohesion can help.

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Since 1999, Cohesion has been focused on brand and content direction. The firm provides foundational strategies, platforms and direction that make marketing efforts more consistent, efficient, and valuable. In 2012, Cohesion launched Big Shot, a short-format video service. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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