Sometimes, the best way to move a brand forward is to reinvent it. A regional, West Coast, specialty pharmacy organization enlisted Cohesion to rename its brand and develop the strategy, positioning, identity and messaging to support that effort. Specializing in the therapeutic management of complex, chronic disease states, the pharmacy focuses on patients who require administration of sophisticated […]

SafeGuard Auto

How do you organically develop a brand identity from scratch? For a sales-driven organization, you begin by developing an internal position born of study and analysis and a positioning strategy that is unique, relevant and built to motivate. For SafeGuard Auto, a growing Vehicle Protection Contracts business in Missouri, Cohesion developed initial positioning, brand messaging, […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

Waterway: Brand Positioning & Identity Upgrade

Cohesion upgraded Waterway’s brand positioning, logo and identity several years ago. The result: A ‘cleaner’ design that now matches the strategic intent of the brand — and a new brand position that ties it all together. [Click on above guide for larger version.]

Developing A Marketing Message Map.

[Click on above graphic to download complete Message Map.] Does your organization have a brand and marketing message map? Today, we find many smaller and midsize organizations can benefit greatly from developing a platform that uses brand positioning to guide internal communication and external communication. To learn more, contact Brian Creath, president at  


For Holland, a growing construction services firm based in Illinois, Cohesion was engaged to develop a master brand positioning, marketing direction and marketing/communications tools. Our positioning: “Built On Integrity,” works to sum up internal culture, mission and approach, leveraging it as a foundation for both internal and external communication. It speaks to Holland’s internal belief that […]

St. Anthony’s Brand Identity

How do you ‘cleanse’ a brand identity to fit a more relevant and purposeful story? For St. Anthony’s Medical Center, Cohesion was engaged as the brand agency of record to help transform this community health system’s brand on a comprehensive scale. Key to this ‘upgrade’ of brand purpose and story was a visual indication that […]

St. Louis County Library

How do you make the library relevant to a generation that accesses the world through a smartphone? Simple: Show them that there’s more to the library than stacks of books. Cohesion was asked to refresh the St. Louis County Library’s image from the ground up, starting with its logo. Then, we built a messaging platform […]

SIH Medical Group

(Click on above graphic to view larger version.) For years, many people in Southern Illinois believed that if their healthcare need was serious, they’d have to travel outside the area to find better care. St. Louis. Cape Girardeau. Paducah. Evansville. Or farther. Cohesion was engaged to develop a new brand positioning, messaging platform and identity for […]


How do you reposition the leading commercial metric fastener master distributor? Well, when the stated business objective is to move from selling not just metric fasteners, but ‘inch’ fasteners, as well, it makes sense to drive that simple point with a heavy dose of brand equity and credibility. Cohesion helped Lindstrom, a 40+ year old B2B […]