Since 1999, Cohesion has been helping clients better direct and manage brands, marketing and content. For more information, please click on the ‘Quick Facts‘ overview, below:
(Click the above image to download full presentation.) Are you winning the content marketing battle? A recent study found that the number one obstacle in creating content is the lack of a clear strategy. Learn more about Cohesion’s unique business, brand and content integration approach.
Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]
One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]
Video content is on the rise. According to a recent HubSpot post, including video on a landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others. In 2012, we introduced Big Shot, a short-format business video service. Recently, Big Shot upgraded its back-end process to create an even better user […]
Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]
Why You Need To Evolve Your Brand. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. We work with a number of clients that are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the […]
To view even more points-of-view visit here.
Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]
Since 1999, Cohesion has worked with a number of not-for-profit organizations to structure, direct and manage numerous brand and marketing efforts. Many of these organizations lack a formal internal marketing function and in these cases, our firm often functions as the lead marketing resource, working with boards and management to translate objectives into action. This […]