What’s Your C-Suite Story?

The worlds of brand, marketing, technology, PR, social media and internal communications are colliding at an astonishing rate. As the tools we use to disseminate information become scattered and less personal, the opposite is true for the message itself. No where is this more true than in C-suite messaging. Employees, suppliers, partners and customers have […]

Content Is A Lousy Word For Something So Important.

Content. The word stems from the Latin ‘contentum’ (plural contenta) meaning ‘things contained.’ As in, “here’s a box, fill it with some stuff.” Or, more to the point: “Here’s a website, fill it with some words, pictures and video.” When the IT world began integrating with the marketing communications world some years ago, both sides rushed […]

Strategic Narrative: The Story Of You

As positioning and messaging consultants, our work is a constant search for Context and Relevance. First, “What is the Context?” (Where does the issue/opportunity ‘sit’ within the overall landscape of issues, trends, beliefs, perceptions, etc.) Second, “Is this Relevant?” (Does anyone care about this; does it really matter?) And so, in this business of framing […]

The Marketing Value Chain: Where We Focus

Unlike numerous agencies, digital firms and design vendors that attempt to be all things to all organizations, Cohesion is a ‘starting-point’ consultancy: We know our value in the marketing chain — and it’s at the beginning. Our best, and highest value is in helping organizations articulate and platform successful positioning and messaging for business/brand issues and opportunities. […]

Why Organizations Hire Us For Positioning And Messaging

Whether it’s the big, top-down “reshape our brand architecture and develop all of the subsidiary brand positioning and messaging” corporate effort, or the more focused “tweak and update our position and message” exercise, Cohesion is perfectly suited to partner with organizations both large and small. Since 1999, we’ve utilized our marketing direction approach to position […]

It’s Time To Improve Your Messaging

Is your messaging holding back your success? “One day I will find the right words, and they will be simple.” ―Jack Kerouac, The Dharma Bums Every day, we watch as the right (or wrong) messaging impacts the success, failure, or sideways movement of companies, brands, politicians and more. (Think Google, current political leaders, and too […]

Cohesion Launches Fractional CMO Service

PRESS RELEASE Cohesion Launches Fractional CMO Service; High-Level Expertise In A Low-Obligation Solution St. Louis, Missouri — Cohesion, a nationally recognized strategic brand and marketing consultancy has launched a Fractional CMO Service, according to Brian Creath, president of Cohesion. “Many companies are too small, or under too much budget constraint to justify a full-time Chief Marketing […]

Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

When (And Why) Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Integrating Customer Mapping And Brand Messaging Development.

Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]