The Marketing Value Chain: Where We Focus

Unlike numerous agencies, digital firms and design vendors that attempt to be all things to all organizations, Cohesion is a ‘starting-point’ consultancy: We know our value in the marketing chain — and it’s at the beginning. Our best, and highest value is in helping organizations articulate and platform successful positioning and messaging for business/brand issues and opportunities. […]

Why Organizations Hire Us For Positioning And Messaging

Whether it’s the big, top-down “reshape our brand architecture and develop all of the subsidiary brand positioning and messaging” corporate effort, or the more focused “tweak and update our position and message” exercise, Cohesion is perfectly suited to partner with organizations both large and small. Since 1999, we’ve utilized our marketing direction approach to position […]

It’s Time To Improve Your Messaging

Is your messaging holding back your success? “One day I will find the right words, and they will be simple.” ―Jack Kerouac, The Dharma Bums Every day, we watch as the right (or wrong) messaging impacts the success, failure, or sideways movement of companies, brands, politicians and more. (Think Google, current political leaders, and too […]

Cohesion Launches Fractional CMO Service

PRESS RELEASE Cohesion Launches Fractional CMO Service; High-Level Expertise In A Low-Obligation Solution St. Louis, Missouri — Cohesion, a nationally recognized strategic brand and marketing consultancy has launched a Fractional CMO Service, according to Brian Creath, president of Cohesion. “Many companies are too small, or under too much budget constraint to justify a full-time Chief Marketing […]

Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

When (And Why) Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Integrating Customer Mapping And Brand Messaging Development.

Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]

Selling Brand Evolution To The C-suite

Still can’t convince management they should upgrade your brand? Try these 6 arguments. Earlier this year, Brand Finance released its annual study: “Global 500: The most valuable brands of 2017.” The study reports that the monetary value of the Google brand increased to $109.5 billion last year, representing a year-over-year increase of 24%. Google is […]

Cohesion Now Offers Marketing Workshops

PRESS RELEASE   Cohesion Introduces Marketing Workshops; Developed For Smaller And Midsize Organizations August 2, 2017 (St. Louis, Missouri) — Cohesion (http://cohesioncompany.com), a multi-disciplined strategy firm focused on brand, marketing and communications structure and solutions, is now offering two-day Marketing Workshops, according to Brian Creath, president of Cohesion. “Every week we talk with small and […]

Refresh Your Brand.

One day it happens: Your brand is no longer as relevant as it should be. Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Fear not: Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Our […]