As budgets shrink, so has the desire for brand and marketing research. As many research firms developed efforts to simply ‘show’ well to a management, and not necessarily to uncover key insights, the question today often is, “Do we really need research?” The answer is yes, but the solution is more practical, and less expensive. […]

As budgets shrink, so has the desire for brand and marketing research. As many research firms developed efforts to simply ‘show’ well to a management, and not necessarily to uncover key insights, the question today often is, “Do we really need research?” The answer is yes, but the solution is more practical, and less expensive. At Cohesion, our hands-on, one-on-one Research and Discovery process delivers clear and consistent results, time after time. As advocates of your strategic process, our work breeds an additional benefit: internal and external audiences, alike, view our approach as tangible evidence of you trying to build a better approach. Our process involves them, and in turn, they become more loyal to your efforts. To find out more, contact Brian Creath, Managing Principal directly at: bcreath@cohesioncompany.com.

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