“But They They Expect Me To Do All The Thinking and Work, Internally.”

“But They Put Me In Charge Of The Brand, Internally. That Means They Expect Me To Do All The Thinking and Work.” Maybe. But in our experience, we have found that most companies have hired brand, marketing and other communications staff to successfully manage brand efforts, not necessarily develop all the strategic thinking. While management’s initial […]

lifepreserver“But They Put Me In Charge Of The Brand, Internally. That Means They Expect Me To Do All The Thinking and Work.”

Maybe. But in our experience, we have found that most companies have hired brand, marketing and other communications staff to successfully manage brand efforts, not necessarily develop all the strategic thinking. While management’s initial expectation may be that you, and you alone, will develop all strategy and direction, Cohesion has been extremely successful in showcasing (or giving you the tools to showcase) to management how our broad-based brand and marketing expertise is a value-added supplement to internal staff efforts*, not a competing expense, or redundant resource. It’s their company and its your brand, we’re just here to make them both better (and your life, a bit easier).

 *We do this for a living: Most of our clients have worked on fewer than 10 brand exercises in their careers; Cohesion has successfully developed hundreds.

For more information on how we can work inside your current business and marketing structure, contact Brian Creath at bcreath@cohesioncompany.com, or at 314-276-5383. Or, just send us a little more information on your specific situation, below.

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