The Architecture of a Construction Brand.

Since 1999, Cohesion has had the good fortune to help build and develop a number of construction services brands. For companies like McCarthy and Holland, Cohesion has been intimately involved in brand repositioning, brand identity redevelopment, new brand messaging and the array of updated digital and ‘real world’ marketing materials necessary to internally and externally […]

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Since 1999, Cohesion has had the good fortune to help build and develop a number of construction services brands. For companies like McCarthy and Holland, Cohesion has been intimately involved in brand repositioning, brand identity redevelopment, new brand messaging and the array of updated digital and ‘real world’ marketing materials necessary to internally and externally launch a new brand platform.

What we’ve learned is interesting. While the general perception of the construction business is obviously calloused and gritty, the interior of the very best construction services brands is something much softer. It’s a business truly defined by owners and employees; by vision and culture.

In the case of McCarthy, about being Genuine; about being a True Builder.

In the case of Holland, about building a company solely on the guiding principle of Integrity.

Does your construction services brand need an upgrade? I know a brand solutions company that can help.


Cohesion is a brand solutions company that successfully leverages a foundation of Strategy, Messaging & Visual Expression to help companies achieve greater value from their business, brand and marketing communications efforts. Since 1999, our approach and services have assisted more than 120 organizations across the country. To learn more visit cohesioncompany.com, or contact Brian Creath, president, at bcreath@cohesioncompany.com.

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