BrandLearnings: What We Hear

In 2013, Cohesion made the decision to expand from a marketing and brand strategy consultancy to a full-service brand agency. While our strategic focus remains ‘brand,’ our expansion means that we’re adding marketing, advertising, creative and development services to engage clients in longer-term relationships, not just projects. It also means that we’re having deeper conversations […]

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In 2013, Cohesion made the decision to expand from a marketing and brand strategy consultancy to a full-service brand agency. While our strategic focus remains ‘brand,’ our expansion means that we’re adding marketing, advertising, creative and development services to engage clients in longer-term relationships, not just projects. It also means that we’re having deeper conversations with potential clients about their marketing concerns and the issues they really face. These ‘Learnings’ are gleaned from those conversations:

BrandLearnings #1: The Problem With The ‘Big, Brand Exercise.

 

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