As we build out our brand agency model, we have the luxury of building it from scratch – from the real needs that clients are expressing and we are observing, today.  Unlike many agencies that desperately cling to outdated methods, practices (and people), Cohesion has developed a brand path that both: a) leverages strategic intent, […]

As we build out our brand agency model, we have the luxury of building it from scratch – from the real needs that clients are expressing and we are observing, today.  Unlike many agencies that desperately cling to outdated methods, practices (and people), Cohesion has developed a brand path that both: a) leverages strategic intent, and b) utilizes a broad array of the tools and distribution methods that work best, today.

This is especially true in our work to drive branded video content through social media distribution. First, we platform a brand message and the many component elements of a corporate and/or brand story: key audiences, key issues, emerging trends, new products, etc., into our proprietary brand architecture. Then, through our high-quality video story development division (formerly Big Shot) we develop a video asset library of foundation short-format videos and a calendar for developing key ancillary videos, based on priority topics. We then utilize a combination of online, offline and social media platforms and tools to drive content distribution and engagement.

Unlike the outdated ‘campaign’ approach that many agencies still subscribe to, our method works to build, track and measure understanding and loyalty over time – the only way that a true brand can succeed.

If you’d like to learn more about our new approach to brand development, please contact Brian Creath, president at 314-276-5383, or at bcreath@cohesioncompany.com.

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