Overview: Brand Strategy & Development Services

(Download Cohesion’s latest overview on Brand Strategy & Development Services, by clicking the cover, above.)   [Excerpt]: As technology has enabled companies with new ways to distribute and measure marketing and sales efforts, so too has it fooled many organizations into believing that brand foundations and marketing plans are outdated ideas. That the message is never as important as […]

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(Download Cohesion’s latest overview on Brand Strategy & Development Services, by clicking the cover, above.)

 

[Excerpt]: As technology has enabled companies with new ways to distribute and measure marketing and sales efforts, so too has it fooled many organizations into believing that brand foundations and marketing plans are outdated ideas. That the message is never as important as the medium. That execution always prevails over strategy. That brands cannot be built, but simply ‘happen’ on their own.

 

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