Brand Is An Evolution. (Does Your Agency Understand?)

So you’ve decided it’s time to change the direction of your marketing. To transform your business, increase sales, or simply, to incorporate new, fresh thinking. Good idea. Problem is, for many companies, the search for a new internal marketing director or agency partner, often brings with it the need for that person or partner to […]

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So you’ve decided it’s time to change the direction of your marketing. To transform your business, increase sales, or simply, to incorporate new, fresh thinking. Good idea. Problem is, for many companies, the search for a new internal marketing director or agency partner, often brings with it the need for that person or partner to put their unique thumbprint on the organization and/or brand.

In other words, to start from scratch, so that later, they can lay claim to success. Often, to the business detriment of the company and/or brand.

Because unless you’re starting a company (and/or a brand) from scratch, there’s a good chance that your company (and/or brand) has already built something of value. Which means that the real strategic goal should be to leverage your existing equity into something of even more, relevant value.

In our experience, we have found that solid transformation (while a complex process) is by far a more successful and cost-efficient approach for most companies and brands than simply ‘starting over.’

At Cohesion, our entire approach is focused on developing and managing the proper evolutionary path for your brand and the marketing efforts that drive that brand. You don’t stop the world to fine-tune your business. Neither should you slow your strategic efforts to retool your brand.

To learn more about our approach, visit Cohesion here.

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