Art of the Re-Brand.

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Some […]


Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests.

Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it.

Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging.

Some clients need to upgrade and overhaul their position and identity; others are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the messaging that accompanies that position.

Moving from an outdated position to one that simply works better; evolving without completely starting over.

Every situation is different, but many common situations exist. At Cohesion, our experience in numerous categories provides the opportunity to apply vast knowledge and avoid brand re-development mistakes. For more than 18 years, organizations have entrusted us to successfully help them rebrand businesses, products, services and ideas.

If you’re on the right track, congratulations. If you might be in need of a revised brand, we know a firm that can help.

About Cohesion.
Since 1999, Cohesion has been focused on the business of marketing and brand direction: Work that happens before and behind the development of technologies and tactics; work that guides marketing. As a strategy consultancy, we provide the foundational strategies, platforms and direction that make marketing efforts more consistent. More efficient. And more valuable. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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