Screen Shot 2015-12-17 at 7.56.04 PMOne key to our success in developing long-term brand strategy is the approach and process we use to translate positioning and marketing strategy into tangible and relevant stories. For many clients, we develop overarching Story Platforms that work to find and articulate those individual stories (business, brand, sales and other) that best showcase what the brand is, how it works to differentiate and how it benefits internal and external audiences.

While this process works well for many types of clients, it works especially well for sales driven organizations that have the need to explain complex solutions in concise and simple terms.

Once developed, these Story Platforms can function as the next layer of messaging to drive internal and external communication, and can be repurposed and delivered in a number of executional tools (traditional advertising, video, digital, PR, internal communications, and more).

To learn more about our Story Platform approach and our overall Brand Architecture process, contact Brian Creath, president of Cohesion, at 314-276-5383, or at bcreath@cohesioncompany.com.