ABOUT
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Cohesion is a business and brand consultancy focused on direction.
Founded by Brian Creath in 1999, Cohesion has partnered with leadership teams for more than 25 years; working inside the decisions, priorities and tradeoffs that shape how organizations and their subsidiaries operate and grow.
From the beginning, our work in brand direction and development has been leveraged to help leaders define what the business is, where it is headed and what should guide decision-making over time.
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As the world around businesses has grown more complex and technology has accelerated, Cohesion is engaged not just to define and develop brands, but to help guide business-wide direction; ensuring priorities, decisions and systems remained aligned as work moved across teams and platforms.
That evolution hasn't replaced our brand work. It has expanded its importance and context.
Brand remains central to our work, and we continue to lead brand engagements that shape clarity, differentiation and long-term value.
Today, our work is applied within a broader leadership discipline we call Business Direction: a practice grounded in experience and focused on helping leadership intent remain clear, actionable and effective as businesses operate and evolve.
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Our focus:
To ensure leadership intent survives interpretation.