Frustrated with traditional agency and consulting models, Brian Creath founded Cohesion in 1999 to work ‘between’ the roles traditionally held by internal marketing staff and external marketing resources. To bridge the gap that often exists between business need and marketing output. To help organizations broaden the practices of brand strategy, research, positioning and messaging beyond marketing — and into comprehensive, organization-wide efforts.
In short, to be a unique business partner that clients trust to successfully direct (and often re-direct) their marketing strategy and marketing message.
Today, more than 13 years later, Cohesion is a brand and marketing consultancy that boasts an impressive array of Fortune 500 and midsized clients across the US. While we have strong experience in a number of categories, it is our unique focus and process that has fueled our business and the success of our clients. Read what our clients are saying, here.
We are a purposely small group of versatile experts – as comfortable and successful presenting strategy to a board of directors as we are implementing a marketing plan or internal communications effort. We take enormous pride in our innate ability to distill complex situations into simple and elegant solutions: whether we’re doing it for a Fortune 500 company’s corporate brand effort, or a small-business, new product launch. From strategy to positioning, from messaging to creative direction – we invite you to learn how Cohesion can benefit your organization.
