A Positioning & Messaging Consultancy
Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and many smaller organziations. Ours is the business of marketing direction: a strategic niche different from research firms, marketing agencies, design companies and digital shops. Our highest value is at the very beginning of the marketing value chain.
Cohesion is a positioning and messaging consultancy: focused on the critical work of marketing structure, brand positioning, communications architecture, user/customer experience mapping and content development — the critical work that happens before and behind the development of design, creative and digital execution. The foundation work that guides marketing technology and tools to work more consistently and efficiently. The more complex the challenge, the better our approach works.(Download Our Overview.)
We are engaged by clients across the country on a variety of fronts: Brand strategy, positioning and development efforts. Vision, values and mission work and the development of strategic narratives. Product, service and concept launches and re-launches. Communications/messaging platforms and architecture. Creative direction and development. For some clients, we are also engaged on a longer-term retainer basis to manage and steward multiple strategies and projects.
While we are sometimes sought out through a traditional Request for Proposal process, we are more often engaged through exclusive and direct contact by the organization that faces a critical business change, including, but not limited to: New Senior Management, Mergers, Aquisitions, Divestitures and Major Competitive Moves.
Today, Cohesion boasts an impressive array of Fortune 500 and midsized clients across the US. We are a purposely small group of versatile experts that take enormous pride in our innate ability to distill complex situations into simple and elegant solutions: whether we’re providing those for a Fortune 500 company’s corporate brand effort, a new product launch, or the marketing effort of a small business.