Building A Cohesive Positioning And Messaging Platform.

As brand and marketing issues, audiences, and challenges become more complex, developing and managing marketing, brand and communications architecture becomes more critical. Because building a concise and well-crafted foundation that houses positioning and messaging for brands, products, services (and a host of other areas) creates needed efficiencies and a welcome blueprint for the myriad internal and external […]

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As brand and marketing issues, audiences, and challenges become more complex, developing and managing marketing, brand and communications architecture becomes more critical. Because building a concise and well-crafted foundation that houses positioning and messaging for brands, products, services (and a host of other areas) creates needed efficiencies and a welcome blueprint for the myriad internal and external resources expected to speak with a common and cohesive voice.

SA Corporate Brand Matrix

“Before I hire an agency, I need a company like yours to rebuild our marketing architecture.” A comment that’s been made to us many times over the years, and quite a bit during the first part of 2013.

And if our recent conversations are any indication, CMOs and other marketing executives are beginning to truly see the need for an expert, outside resource focused exclusively on strategy and architecture — the ‘front-end’ of the marketing process. A value-added vendor that works ‘in addition’ to agencies and internal resources to save companies money, time and frustration, by developing a platform that all can work within and from.

Regardless of complexity, category or preferred marketing/brand model, Cohesion can help you define, organize and structure the architecture that best fits your needs.

By the way, how is your Marketing Architecture?


Brian Creath is the president of Cohesion, a St. Louis-based marketing and brand direction company that works with Fortune 500 and mid-sized organizations to build and enhance strategic purpose through innovative research, positioning, messaging and creative direction. Since 1999, Cohesion has used its approach to help companies deliver more relevance and revenue from their marketing efforts.

 

 

 

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