Retainer-Based & Fractional CMO Services

  Retainer-Based & Fractional CMO Services from Cohesion: Another way for clients to use our strategic marketing and brand expertise on an affordable, ongoing basis. More and more, the organizations we work with face a common dilemma. While many larger companies have built substantial internal departments, they have often opted for technicians over generalists. Tacticians over strategists. […]

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Retainer-Based & Fractional CMO Services from Cohesion: Another way for clients to use our strategic marketing and brand expertise on an affordable, ongoing basis.

More and more, the organizations we work with face a common dilemma. While many larger companies have built substantial internal departments, they have often opted for technicians over generalists. Tacticians over strategists. With squeezed budgets and the increasing need to create more relevance and purpose for their marketing efforts, these organizations face the challenge of working through long- and mid-term strategic brand and marketing issues with inexperienced and/or junior staff.

Smaller and mid-sized companies that have ‘right-sized’ during the past few years now often find themselves without any true, internal marketing strategy. These organizations now find themselves relying on business strategy to push marketing efforts (with no translation), or worse, allowing graphic designers and other creatives to ‘handle’ marketing and brand strategy.

In either of these cases, our project-based approach may not be the best solution.

For these organizations, Cohesion offers a more pure consulting offering — an approach that works on a ‘day-to-day, sleeves-rolled-up’ basis. Here, we can function more as an adjunct to existing staff and can work in a number of roles, depending on need and situation, including:

  • Short-term CMO
  • Brand and marketing mentor/trainer
  • Marketing strategist
  • Brand strategist
  • Internal creative director
  • Strategic copywriter

To learn more about how these custom-consulting efforts can benefit your organization, please contact Brian Creath, president of Cohesion at 314-276-5383, or at bcreath@cohesioncompany.com.

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