32.5% Of Organizations Have No Structured Approach To Value Messaging.

According to CSO Insights, 32.5% of organizations have no structured approach to value messaging. Worse, 3.2% of these organizations “Don’t Know” if they have an approach, or not. In our work at Cohesion, we are engaged primarily for one of three (3) reasons: 1) to ‘fix’ a message that has become too complex, 2) to find […]

According to CSO Insights, 32.5% of organizations have no structured approach to value messaging. Worse, 3.2% of these organizations “Don’t Know” if they have an approach, or not.

In our work at Cohesion, we are engaged primarily for one of three (3) reasons: 1) to ‘fix’ a message that has become too complex, 2) to find differentiation for a message that sounds ‘too familiar,’ or 3) to build cohesion for a message that is expressed (and received) inconsistently by those who must deliver it.

“The win rates for forecasted deals are 7.5% better if sales content and product training are aligned at least on the value message level. The costs of doing nothing are worse: 22.6% decline in win rates.” – CSO Insights

Value Messaging is the glue that aligns your organization to your customer to ensure consistency and effectiveness. It’s also the foundation that drives internal alignment and allows for more successful development of marketing, communications and sales efforts.

For 20 years, our firm has helped develop and craft the right message for some of the largest organizations in the world; for the most complex businesses and situations. Because without the right message, (and the right message architecture) marketing and sales efforts too often fail.

We’re not an ad agency. We’re not a digital firm. Not a design shop, nor a production house. Cohesion is a consultancy focused squarely on the business of positioning and messaging. The most important, least understood work in the marketing process.

If you run a company, or a brand — if they turn to you for marketing, or communications — you owe it to yourself to learn more about our approach and our services.

Perhaps, your message could use Cohesion?


Cohesion | Positioning & Messaging Consultants

Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and midsize organizations. Leveraging a proprietary platform and architecture process, Cohesion has successfully positioned (and developed the messaging for) more than 120 businesses, brands, products and services. To learn more, visit: http://cohesioncompany.com.

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