A 210% Return on Marketing Investment.

Columbia University initiated a study with more than 20 other universities, concluding that businesses are losing millions each year trying to develop ways to increase sales and improve their company’s image…because they attempt to do it themselves. “Our study showed that companies, in fear of draining money out of their budget, decided not to outsource […]

Columbia University initiated a study with more than 20 other universities, concluding that businesses are losing millions each year trying to develop ways to increase sales and improve their company’s image…because they attempt to do it themselves.

“Our study showed that companies, in fear of draining money out of their budget, decided not to outsource written material such as press releases, copywriting material, and editing services, which would all increase sales and improve their image,” said David Harper, Ph.D, professor of economics and business marketing at Columbia, who headed the 24-month long study. “Instead, businesses decided to do the work in house, but ended up spending too much time in planning sessions, which in the end, cost them more money in the long run and still achieved the same results they had before entering the planning sessions.”

Harper said the final results of the study showed that outsourcing written material, such as marketing and sales copy, news releases, and proof reading services to professional firms increased businesses sales, return on investment, and image by 210 percent.

Using 210% as a baseline, imagine the gains that businesses achieve when they use a firm exclusively focused on leveraging a better approach to brand, marketing, messaging and management. Since 1999, Cohesion has helped a wide range of organizations achieve new efficiency and success by helping clients build and manage clear, concise and compelling stories for the many critical issues that need one.

To learn more about how Cohesion can maximize your brand and marketing efforts, contact Brian Creath at 314-276-5383, or email him, here.

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