10 Signs That You Need To (Re)Develop Your Brand Effort.

  Do any of these sound familiar to your organization? We lack consistency and direction with our brand positioning, marketing message and communications materials. We have a disconnect (and lack of collaboration) between sales and marketing: our culture and current way of doing things seems to be limiting our performance. We have a limited marketing […]

 

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Do any of these sound familiar to your organization?

  1. We lack consistency and direction with our brand positioning, marketing message and communications materials.
  2. We have a disconnect (and lack of collaboration) between sales and marketing: our culture and current way of doing things seems to be limiting our performance.
  3. We have a limited marketing budget; it needs to be structured and spent more wisely.
  4. We question of the value of our marketing and advertising effort—we’re not sure what impact or return our investment is delivering.
  5. We face increasing change and uncertainty in our market(s)—the familiar ways of doing business aren’t working any more.
  6. We struggle with a sales cycle that is too long and costly.
  7. We have customers and prospects who don’t fully understand the ‘true’ value that our products and/or services offer.
  8. We miss out on too many cross-selling opportunities.
  9. We lose sales to lower-cost competitors.
  10. We have too many marketing tactics and not enough direction. There is a lack of group consensus on priorities and focus – we always start from scratch with no umbrella strategy. 

Too often, companies sweep these issues aside, either as ‘not that critical,’ or ‘too overwhelming and expensive.’ At Cohesion, we have been helping organizations successfully tackle and develop/redevelop marketing and brand strategy issues since 1999.

If you face any of the above issues (or the hundreds of other brand and marketing challenges we haven’t listed), please give us a call to discuss our approach and experience. In short order, we can begin moving your issue in the right direction.

Contact Brian Creath at bcreath@cohesioncompany.com, or at 314-276-5383. Or, just send us a bit more information on you and your specific situation, below.

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