Insights, Direction And Content
For Brands That Seek Relevance.

Since 1999, Cohesion has been helping organizations develop stronger brand and marketing platforms – whether the organization currently has a marketing staff of 50, a network of outside agencies, or no marketing resources at all. At Cohesion, we build marketing direction. It's this focus on 'the work behind the work' that defines our consultancy and provides unique value for our growing list of clients.

Part Agency. Part Consultancy. All Business.

Today’s business faces a variety of strategic challenges. Increasingly fickle customers. Pressure to digitally transform. Disruptive competitors. And a marketing and media landscape that literally changes by the day. At Cohesion, our focus is on getting to the core of your challenges and solving them with every single means at our disposal. Click here to […]

Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]

Why You Need To Evolve Your Brand Position.

Why You Need To Evolve Your Brand Position. Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. We work with a number of clients that are completely comfortable with […]