Insights, Direction And Content
For Brands That Seek Relevance.

Since 1999, Cohesion has been helping organizations develop stronger brand and marketing platforms – whether the organization currently has a marketing staff of 50, a network of outside agencies, or no marketing resources at all. At Cohesion, we build marketing direction. It's this focus on 'the work behind the work' that defines our consultancy and provides unique value for our growing list of clients.

Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]

Why You Need To Evolve Your Brand Position.

Why You Need To Evolve Your Brand Position. Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. We work with a number of clients that are completely comfortable with […]

When Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]