Today's organization is so focused on the development of new tools and technologies, that the 'work behind the work' – strategic direction, brand foundations & architecture, user/customer experience, and content and messaging – increasingly receives less attention than it requires. A problem, because this is the work that creates consistency, saves money and guides success. Without it, companies and brands end up paying the price. >>Read more here.
At Cohesion, we successfully blend the worlds of brand development, marketing strategy, customer experience and content development. Utilizing an architecture process first developed in 1999, Cohesion’s work now spans to include brand & marketing strategy, brand architecture, customer/user experience mapping and precise message and content development. We develop 'the work behind the work,’ providing unique value to our growing list of clients.
Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]
Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]
Today’s business faces a variety of strategic challenges. Increasingly fickle customers. Pressure to digitally transform. Disruptive competitors. And a marketing and media landscape that literally changes by the day. At Cohesion, our focus is on getting to the core of your challenges and solving them with every single means at our disposal. Click here to […]