The Future Of Marketing:
Constant Relevance.

After years of study and many more of experience, we have arrived at the only point of true value for marketing's future: Constant Relevance. Without it, there is no revenue and there is no growth — because there is no interest. No understanding. Without constant relevance, businesses and organizations simply fade away and die. >>Read more here.

Our Business: Marketing Direction

Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and many smaller organziations. Ours is the business of marketing direction: a strategic niche different from research firms, marketing agencies, design companies and digital shops. Our highest value is at the very beginning of the marketing value […]

What’s Your C-Suite Story?

The world’s of brand, marketing, technology, PR, social media and internal communications are colliding at an astonishing rate. As the tools we use to disseminate information become scattered and less personal, the opposite is true for the message itself. No where is this more true than in C-suite messaging. Employees, suppliers, partners and customers have […]

Design Focus vs. Strategic Focus

Communication on-the-whole (and marketing in particular) is increasingly driven by visuals and not words. This is not to diminish the power, nor the importance of the written word, but simply to state the obvious fact that the model has flipped from ‘words first’ to ‘visuals first.’ Globalization, multi-language organizations, the web and a pervasive belief […]